CBS’ “Undercover Boss” has done remarkably well, writes the New York Times’ chief TV critic Alessandra Stanley. After one season, it is one of the most watched and talked-about reality shows on TV.
But it’s not a reality show if you avoid reality. As Stanley writes, “Undercover Boss” is less a reality program and more of a fantasy:
Nobody gets fired on “Undercover Boss,” at least not on camera, except for the undercover boss. Management concessions are minor, but they are lavishly praised. Each narrative is carefully crafted to depict the boss – and the corporation – as benevolent and worthy.
Supposedly, “Undercover Boss” is taking these executives to task for the way they’ve been ignoring the egregious working conditions their employees have to endure every day. The idea is to expose these CEO’s to the truth about how their companies make money.
Right? Sorry, not in this fantasy:
“Undercover Boss” is less an exposé than a showcase, and the chosen companies view it as an opportunity, not a reckoning. Chris McCann, president of 1-800-Flowers.com, who is the star of the season finale, uses it as a marketing tool, sending customers a “special offer” e-mail message. “See our president on ‘Undercover Boss’ – and shop his personal picks!”
Instead of offering gift certificates and lip service (and profiting off the free publicity) these bosses should change their policies; so that no one has to endure the shame of the Hooter’s waitresses who are forced into eating competitions, or the indignity of the Waste Management driver who pees into a cup because she can’t take a break.
Otherwise, it’s not reality. It’s fantasy.
